Ben Lundell founded Gold Crown Athletics Representation (GCAR) to bridge the gap between athletic potential and professional opportunity. As a World Athletics Athlete Representative (sports agent), avid runner, coach, and leader of Crown Running, Ben brings firsthand experience in performance development and the realities of the competitive running landscape. The philosophy is simple—athlete-first, transparent, and strategic. Ben guides runners as they pursue sponsorships, competition opportunities, and lasting careers on the national and international stage. He is committed to building champions and legacies that extend far beyond the finish line.